Apply the concept of audience to one of your media productions. Music video Three questions: why do audience chose to consume certain texts? how do they consume texts? what happens when they consume texts? There are three theorists of audience that we can apply to help come to better understanding about the relationships between texts and audience. the effects model or the hypodermic model. the uses and gratification mode- reception theory PIES personal identification Information- newspaper, news, documentaries Entertainment Social Interaction- reception theory decoding/ encoding preferred reading negotiated oppositional ----------------------------------------------------------------------------------------------------------------------------------- At A2 we created music video, the genre was pop/R&B and is performance based. The song we cho...
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