1B
30 mins
Choose one productions + theory
1. Narrative - TODOR, BARTES, LEUI STRAVS : Film opening
2. Genre - DISTINCTIVE :
3. Representation - DR CAGES
4. Audience - Uses, gratifications, effects, encoding/decoding : music video
5. Media language - Any theorist - camera, editing, mise en scene, sound: film opening
PIES
Choose one productions + theory
1. Narrative - TODOR, BARTES, LEUI STRAVS : Film opening
2. Genre - DISTINCTIVE :
3. Representation - DR CAGES
4. Audience - Uses, gratifications, effects, encoding/decoding : music video
5. Media language - Any theorist - camera, editing, mise en scene, sound: film opening
Para 1 Intro:
para 2: Using the theorists, describe some of the key features of the concept you are being asked to apply. Outline two or three of the theories/ideas of particular writers, relating them to your production.
para 3: Start to apply the concept, making close reference to your product and to other examples to show how the concept is evident in it.
para 4: Show ways in which ideas work in relation to three areas of your product - production, distribution and exchange - and also ways in which those ideas might not apply/could be challenged.
para 5: Conclusion - Sum up by returning to the question and, having discussed key issues, say how your product follows or challenges the conventions of that issue.
1. First, define the concept you have been given in the question. For example, for Narrative you might say that every text tells a story. Add a quotation, such as for genre, "Genre is a type" (Daniel Chandler, 2001).
2. Outline the production you've chosen to evaluate.
3. Tell the examiner you're going to discuss (x) number of ideas about the concept. Use no more than 5 theories in your answer (so you'll need to have learnt about 6-7 theories in total).
para 2: Using the theorists, describe some of the key features of the concept you are being asked to apply. Outline two or three of the theories/ideas of particular writers, relating them to your production.
para 3: Start to apply the concept, making close reference to your product and to other examples to show how the concept is evident in it.
para 4: Show ways in which ideas work in relation to three areas of your product - production, distribution and exchange - and also ways in which those ideas might not apply/could be challenged.
para 5: Conclusion - Sum up by returning to the question and, having discussed key issues, say how your product follows or challenges the conventions of that issue.
Audience
3 questions
1) why do your audiences choose to consume certain texts
2) How do they consume texts - what happens when they watch your productions
3) What happens when they consume text
Audience theory
There are 3 theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience
1) The effects model or the hypodermic
2) The uses and gratifications model
3 Reception theory
- Effects/ hypodermic needle
- Uses and gratifications (pleasure)
Personal identifications
Information - newspaper, documentaries
Entertainment -
Social interaction - talking to your mate about a film
Reception theory
Encoding/decoding
Preferred reading - I hope the reader enjoys it
Negotiated
Oppositional - I don't believe this text, e.g. I don't believe that this food will help me loose weight
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